Elle Sees NYC's Founder:
LEILA E. COLE
A phonetic spelling of Leila Cole's (LC) initials and translating to ‘she sees’, Elle Sees NYC is a creative marketing and media agency, grounded in a love for content creation and publishing.
Along with being Elle Sees NYC's Founder, Leila Cole is:
◇ A member of the Female Founder Collective
◇ A member of the New York Women's Chamber of Commerce
With over 6 years of experience in print media, LC started her career in publishing at Seventeen Magazine in August 2009, working in the fashion closet. When her relationship with luxury fashion and lifestyle publication Z!NK Magazine first began in February 2011, with her as Executive Assistant to the Publisher/CEO, LC never imagined that she would soon become such an integral part of the magazine’s existence. In her inaugural role with the avant-garde publication, she acted as the right hand to the Publisher/CEO —who was also the magazine’s founding Editor-in-Chief, organized and arranged his schedule and oversaw every aspect of the publication, including content distribution when licensing Z!NK in Mexico (with Actual Magazine). As a liaison between the publication’s team and Editor-in-Chief she responded to the team’s needs and inquiries regarding deadlines, content, etc., ensured that the editorial calendar was adhered to and that the print and shipping schedules were on target. The many relationships that she formed and maintained with PR firms and direct brands were
key to keeping Z!NK relevant, and led to the magazine securing a significant amount of revenue. Representing the publication oversees, LC has been invited and hosted by numerous agencies and tourism boards to visit their respective luxury destinations; amongst which include the bureau handling tourism for Macau / Mandarin Oriental Macau and the Hard Rock Hotel Punta Cana, Dominican Republic and Tampa, Florida.
In Summer 2014, LC became solely responsible for Z!NK Magazine’s graphic design —laying out the entire publication, from cover to cover. Starting with the Holiday 2015 issue, LC began handling all of Z!NK’s content creation as well.
Utilizing the technical skills she acquired as a student studying Communication Design her first two years at FIT, LC was promoted to Art Director in January 2015. In this role she was committed to the magazine’s graphic design, managed contributing editors worldwide, recruited, trained and mentored a number of interns and worked directly with many of the world’s top photographers and other creatives. On the business development side of things, she played a key role in the launch of Z!NK Russia and Z!NK St. Barth, directly negotiating content applicable to each market.
Under LC’s leadership as Z!NK’s Creative Director, handling all of the publication’s content creation and layouts, Z!NK was chosen as a winner of the 2016 Gold Ink Award (“The Oscars of Publishing”) —with a number of other gratifying experiences preceding. Invited back by her alma mater (in May 2016, for the 3rd year) to review Senior portfolios, LC was given the opportunity to be on the opposite side of the table. A process that she had once gone through herself, LC spoke with students about the various processes they went through over the course of their studies and gave them feedback on what they could improve on, as well as what she favored from their work. In February 2016, Parsons School of Design's “The New School” welcomed LC as the 1st guest speaker of the semester for their “Creative Careers: Making a Living With Your Ideas” course.
When it comes to clientele, LC has worked with the likes of Premio [Italian Sausages], doing a month-long campaign with them in October 2017. In April 2018, LC welcomed Angela Marinescu (@TheQueenofBrows) as a client. In June 2018, she introduced Angela to mega influencer Arielle Charnas' SomethingNavy Team, who Angela began working with regularly; doing the brows of not only the team and Arielle herself but her husband Brandon as well!
In July 2018, LC began handling social media for Brazilian body care brand, Sol de Janeiro --Sephora's #1 body care brand. Managing social media platforms across Instagram, Facebook and Twitter, LC produced an endless stream of content and created all social media strategies for Sol de Janeiro's communication plans, along with spearheading the brand's blog. This working relationship continued until October 2019.
Currently (as of November 2020) LC is working with 4 clients —Bulbrite Industries, Signitt, BioSelf Technologies and The Queen of Brows.